The All Blacks are breaking with tradition and will play in a black and white jersey against France this weekend.
Sponsor adidas has released images of the alternate jersey that features a black chest and sleeves on top of a white lower half.
The All Blacks logo is placed on angle to align with the design as the black segment works into a vee-shape.
The All Blacks will complement their black and white jersey in Paris on Sunday (NZ time) with black shorts and socks.
The All Blacks traditionally wear a solid white jersey for an away trip when their colour clashes with an opponent like the dark blue of Scotland or France's mixed versions of their traditional blue strip.
At the 2007 World Cup they wore a silver-grey outfit for their ill-fated quarter-final against France.
"For us, it's rare that we get to wear the alternate jersey, so we're genuinely excited to run out in a completely different and innovative design for our test against France," All Blacks captain Kieran Read said in the release to announce the new-look jersey.
The jersey manufacturers say the new alternate jersey was developed over a two-year process and features the same innovative technologies and strength seen in the recently launched traditional black "home" jersey.
The All Blacks will be hoping for better luck in their black and white strip than when they debuted their new black jersey against Ireland in Chicago, losing to the men in green for the first time in 111 years.
There's an ironic twist to the public relations exercise around the jersey that featured Read and fellow players Beauden Barrett, Israel Dagg, Sam Cane and Malakai Fekitoa.
Cane certainly won't be wearing the jersey this weekend as he is ruled out of playing in Paris with an ankle injury.
And Fekitoa is in serious doubt as he faces a World Rugby judiciary hearing into an alleged dangerous tackle against Ireland's Simon Zebo that saw him yellow carded in the All Blacks' 21-9 win in Dublin last weekend.